Matt Sigale Blog

Marketing and Business in the World Introduction     First and foremost, you need to understand what Greenwashing and ESG is. Greenwashing is the term used for companies that only use sustainability as a marketing term. Typically these companies will only claim to be focusing on goals surrounding carbon neutrality or electrification without actually taking actionable steps towards them. These companies tend to spend more money on marketing the idea of sustainability than actually becoming sustainable. ESG is an acronym meaning "Environmental, Social, and Governance". The term is basically used as pillars of what a company should focus on if they want to promote themselves as sustainable.  ESG Sneak 100     As the climate crisis continues to worsen, people and investors are focusing more on companies who pledge to become sustainable to help the environment. Moreover, major financial institutions created investment funds for both retail and institutional investors (i.e. regu

Marketing and Business in the World Introduction     Hello! I am Matt Sigale, a marketing and management double major here at Bradley University. I hope to working in the corporate marketing industry ideally in-house for a company. I try my best to stay up to date with current events relating to business and marketing as I find it very interesting. You do not need to read every story but I try to pick ones that are interesting.  Big Oil's Conundrum.     Some  big marketing news this past week comes from the Big Oil companies. Shell and Chevron have realized a problem for them and it comes from lack of positive branding. This is especially big in younger generations where the environmental consciousness is at it's highest. The oil companies have realized that this is a problem and have started focusing their marketing campaigns towards Generation Z. In doing so they have taken to the wild west of social media, TikTok! Massive oil companies are unleashing social media campaigns w