Matt Sigale Blog

Business and Marketing in the World Introduction There has been an increase in customers buying scratch-off tickets with a large number of spots. This boost in sales has sprung from a Chinese social media trend primarily fueled by younger people. Daily Login Reward There is a new unique way that workers in China are clocking into work. Lottery tickets have become a trend in China with workers citing that it "feels like a daily login reward" much akin to those offered in video games where the user would receive a bonus for each day they log into the game as a way to incentivize the user to come back day after day.  In the real world however, Chinese salarymen and workers are hanging scratch off tickets with lots of spots and start scratching them off at a pace of one a day. This apparently gave the workers the motivation they needed to get to work on time every day. One such occurrence from a poster on social media Lin Qi has him recounting how, since he started this trend, he

Business and Marketing in the World With the rapid acceleration of artificial intelligence, it is no surprise that everyone is looking to grab a slice of the potential money to be made by utilizing this new technology. While reputable companies are looking to use this innovation for solid, legit products, there is also a massive influx of people looking to simply make a quick buck by using artificial intelligence to scam people and imitate real work. The latest scam in this fad? Fake cookbooks. The scammers using artificial intelligence have identified cookbooks as a product that is very easy to replicate and the target audience is not the most technologically literate. The main demographic of people looking to purchase things like cookbooks are mainly between the ages of 35 to 65. This group of people are not as keen on things to watch out for when shopping on the internet. This demographic largely does not even have an ad-blocker which anyone surfing the internet should have. One suc

Marking and Business in the World  Introduction     The account "Mr. Beast" is one of the largest Youtube channels on the platforms clocking in at roughly 250 million subscribers and averaging anywhere from 100 to 200 million views a video. Amazon MGM Studios is the entertainment wing of the e-commerce conglomerate Amazon.  Amazon bets on creators     As Amazon looks to expand its array of digital content, they turned to Jimmy "Mr. Beast" Donaldson who currently sits at almost 250 million subscribers to lead the charge on their new content. Amazon MGM Studios wins a heated bidding war with at least one other network for the rights to what they claim will be the "biggest reality competition in television history". The show will feature 1000 contestants fighting for a potentially 5 million dollar prize pool.  The head of Amazon MGM Studios Jennifer Salke stated "MrBeast has captured the attention and imagination of fans of all ages, from all walks of li

 Introduction     The total national student debt currently sits at roughly $1.7 trillion dollars and has been steadily rising over the last 20 years. Recently the rate at which people are gambling has also been increasing. Gen Z is rolling the dice!     A disproportionate amount of the people have started gambling in recent years compared to all other years in history. A study showed that the amount at which people are gambling, especially online, has absolutely skyrocketed. With roughly one in three American adults admitting to specifically sports betting, it is no surprise that it seems FanDuel and DraftKings are everywhere. Furthermore, this number rises to 47% when targeting millennials and jumps all the way to 58% when targeting Gen Z.      It seems that Gen Z and millennials are uniquely hooked on gambling when it comes to their phones. The large majority of these young gamblers are using popular sports betting apps to spend their time and money. These apps have enamored their u

Marking and Business in the World Introduction     Apple is one of the largest companies in, not just the technology industry, but the entire world. They have recently fallen from the biggest company in the world to the second biggest company only behind Microsoft. Apple has recently been unveiling many new products over recent years such as the Apple Vision Pro, an Apple A.I. and a form of Apple Car. Apple versus the EU     Historically, Apple has always taken a 30% cut from all in-app purchases made by using the App Store, which essentially covers all in-app purchases. For every Candy Crush life or Clash of Clan gem you've bought, Apple has taken 30% of that purchase away from the developers. This has been a problem for mobile app developers for a long time but there is no company feeling this cut more than one. Spotify's only major competitor is Apple's own product, Apple Music. So essentially, 30% of all Spotify premium purchases are going towards supporting their direc

Marketing and Business in the World   Introduction     The Federal Trade Commission (FTC) is a government agency in charge of protecting consumers from business practices deemed unfair and step in if needed to engage process like breaking up monopolies or stopping mergers that would be bad for consumers. Albertsons and Kroger are both independent grocery chains that have done very well and have locations and employees all around the world. The Supermerger     There was recently a bid for a merger between two of the supermarket giants, Albertson's and Kroger. This is the largest supermarket merger in history coming in at a cost of a whopping 25 billion dollars. Once this was announced, the Federal Trade Commission swiftly moved to sue them to block this specific merger saying it would be anti-consumer. There have been many voices speaking out against the merger including senators Elizabeth Warren and Bernie Sanders who had specific concerns about pricing among our time of higher inf