Big Oil, Boeing, and Billionaires.
Marketing and Business in the World Introduction Hello! I am Matt Sigale, a marketing and management double major here at Bradley University. I hope to working in the corporate marketing industry ideally in-house for a company. I try my best to stay up to date with current events relating to business and marketing as I find it very interesting. You do not need to read every story but I try to pick ones that are interesting. Big Oil's Conundrum. Some big marketing news this past week comes from the Big Oil companies. Shell and Chevron have realized a problem for them and it comes from lack of positive branding. This is especially big in younger generations where the environmental consciousness is at it's highest. The oil companies have realized that this is a problem and have started focusing their marketing campaigns towards Generation Z. In doing so they have taken to the wild west of social media, TikTok! Massive oil companies are unle...