China's Daily Reward

Business and Marketing in the World

Introduction

There has been an increase in customers buying scratch-off tickets with a large number of spots. This boost in sales has sprung from a Chinese social media trend primarily fueled by younger people.

Daily Login Reward

There is a new unique way that workers in China are clocking into work. Lottery tickets have become a trend in China with workers citing that it "feels like a daily login reward" much akin to those offered in video games where the user would receive a bonus for each day they log into the game as a way to incentivize the user to come back day after day. 

In the real world however, Chinese salarymen and workers are hanging scratch off tickets with lots of spots and start scratching them off at a pace of one a day. This apparently gave the workers the motivation they needed to get to work on time every day. One such occurrence from a poster on social media Lin Qi has him recounting how, since he started this trend, he has achieved perfect attendance which he said he has not achieved in his three years working. 

This is not an uncommon scenario right now in China with many young workers having similar stories to Lin Qi. According to chinadaily.com "Lottery tickets have gained popularity among young adults in recent years. A 2022 China Sports Lottery report revealed that the 18-27 age group accounts for 38.1 percent of sports lottery buyers." However, people are not simply buying these tickets for the chance of winning. There was a study done by China Sports Lottery that says "over 72 percent of lottery buyers participate not solely for winnings, but also for entertainment and relaxation."

Conclusion

Overall, it is very interesting to see the rising trend of, not only gambling, but workers needing an extra motivation to actually get into work. This could show how hard it is getting for specifically young people to gain the motivation to go into work.

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