The upcoming Beast Games

Marking and Business in the World 

Introduction

    The account "Mr. Beast" is one of the largest Youtube channels on the platforms clocking in at roughly 250 million subscribers and averaging anywhere from 100 to 200 million views a video. Amazon MGM Studios is the entertainment wing of the e-commerce conglomerate Amazon. 


Amazon bets on creators

    As Amazon looks to expand its array of digital content, they turned to Jimmy "Mr. Beast" Donaldson who currently sits at almost 250 million subscribers to lead the charge on their new content. Amazon MGM Studios wins a heated bidding war with at least one other network for the rights to what they claim will be the "biggest reality competition in television history". The show will feature 1000 contestants fighting for a potentially 5 million dollar prize pool. 

The head of Amazon MGM Studios Jennifer Salke stated "MrBeast has captured the attention and imagination of fans of all ages, from all walks of life, and all over the world" and further said that "We are excited to work with Jimmy and his talented team to bring his brilliant, high production, and stakes-raising concepts to Beast Games for our global customers to experience.” This is huge bet for Amazon and will be a big event to watch for as the "creator economy" is something that major brands have yet to dip their toes into. The potential success of the "Beast Games" could be the first of many creator-based shows we see.


Mr. Beast holds the power

    As the heated bidding war comes to a close between Amazon MGM Studios and the other competitors comes to a close, one thing remains certain. Jimmy "Mr. Beast" Donaldson wants to remain in control. As part of his negotiations between the studios, Donaldson made sure to keep creative control. I'm sure the studio had no problem giving that to him as Donaldson seems to know the secret to success as most of his videos entertain anywhere between 100 to 200 million viewers on the English channel alone. He uploads all of his videos in every language for everyone around the world to enjoy. He also has a philanthropy branch of videos where he has given back multiple millions of dollars worth of supplies and donations.

    As a reference of his success, Jimmy "Mr. Beast" Donaldson has previously created his own version of squid games that is currently sitting at almost 600 million views in English alone. Donaldson has stated "My goal is to make the greatest show possible and prove YouTubers and creators can succeed on other platforms" and went on to claim that "Amazon gave me the creative control I need to try and make it happen. I hope to make the YouTube community proud." This was supposedly a big influence in his decision to partner with Amazon MGM Studios.


Conclusion

    Overall, all eyes will be on the success of the upcoming "Beast Games" and, if successful, I believe we can expect to see more creator based shows hitting streaming platforms soon. Amazon has taken a massive bet on this production so we will have to see how it all plays out. 

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