Matt Sigale Blog

Marketing and Business in the World Introduction     Wendy's has announced that they will be spending roughly 20 million dollars on new electric menus to introduce new "Surge pricing" similar to Uber. Based on consumer demand they will increase prices of menu items as the day goes on.  Can they pull it off?      The CEO of Wendy's,  Todd A. Penegor, states "For us, it was all about consumer reaction. The concern was if you're going to raise prices, you're going to sell less product, and it turns out that really wasn't the case." He basically said that their forecasts show that even with predatory pricing, their sales will actually not take that big of a dip. They are trying to follow in Uber's footsteps with their surge pricing and the success of that. However, there are key differences in the companies, products, and even the industry that these two companies are based in. While Uber uses surge pricing as an incentive for drivers, Wendy'...

Marketing and Business in the World   Introduction     Nvidia is one of the largest GPU and computer hardware companies in the world and as well as the biggest company on the planet when looking at their stock price. Boeing is one of the largest commercial and private airplane manufacturers. All eyes on Nvidia     All eyes were on Nvidia these past few days as their quarterly earnings calls were coming up for the last quarter of 2023. Nvidia has recently cemented itself as the world leader in computer graphics processors and has recently gone all-in on artificial intelligence. With the recent boom in the artificial intelligence industry, Nvidia has become those selling the shovel during the gold rush. Everyone needs their products to develop and test innovations related to artificial intelligence which has shot them to the top of the S&P500. With the amazing success of Nvidia, there are lots of people wondering if they will continue the upwards trend with th...

 Marketing and Business in the World Introduction     The Super Bowl happened this past Sunday and along with the "Big Game" came millions of dollars of advertising spending with every major firm vying for 30-second ad slots for the breaks in between game time.   Who won the commercial breaks?     While many companies purchased the media spots, only the top firms can call their purchase a success. The truly best ads were able to take the traction and viewership gained, and transfer it to other forms of media. The most watched advertisement on Youtube came from Booking.com's commercial starring Tina Fey. T-Mobile slid into a second place in terms of Youtube views with their audition style commercial starring a myriad of celebrities such as Bradley Cooper and Jennifer Hudson. Overall, there were a few companies that won the attention of many while some were left out to try and quite unmemorable. What's changed?     For one thing, the average age of ...

 Marketing and Business in the World Introduction     There are two main players in this arrangement. First is everyone's favorite media and entertainment conglomerate, Disney. Secondly, one of gaming's biggest companies right now and creators of the smash hit game Fortnite, Epic Games. These are the main two companies to know for this event. Disney's old friend.     Disney recently decided to enter the gaming space with their biggest bet in the gaming space they have ever undergone. As of February 7th, Disney has invested $1.5 Billion for a stake of Epic Games with the intention of utilizing the company's resources to assist in their future ventures into the gaming industry. However, this is not the first time that Disney and Epic Games have partnered up with some of their recent forays into Fortnite being the use of their intellectual property such as Star Wars and Marvel.  Epic Game's founder and CEO Tim Sweeny states "Disney was one of the first compani...