Super Bowl Sunday

 Marketing and Business in the World

Introduction

    The Super Bowl happened this past Sunday and along with the "Big Game" came millions of dollars of advertising spending with every major firm vying for 30-second ad slots for the breaks in between game time.


 Who won the commercial breaks?

    While many companies purchased the media spots, only the top firms can call their purchase a success. The truly best ads were able to take the traction and viewership gained, and transfer it to other forms of media. The most watched advertisement on Youtube came from Booking.com's commercial starring Tina Fey. T-Mobile slid into a second place in terms of Youtube views with their audition style commercial starring a myriad of celebrities such as Bradley Cooper and Jennifer Hudson. Overall, there were a few companies that won the attention of many while some were left out to try and quite unmemorable.


What's changed?

    For one thing, the average age of viewers have gone down in recent years. The average age of the viewers this past Sunday has dropped to 43 years old. This has huge implications for both the league and any company looking to book a spot in the commercials. As the average viewer age drags down companies need to start shaping their messaging towards these different demographics and we can even see that with the rise of app-based ads this year with companies like apartments.com, houses.com, Doordash, and Uber Eats. Furthermore, the seemingly only factor that did not change was the price of the advertising. It remained steady for the first time in recent history at 7 million dollars which was the same as the 2023 Super Bowl. 


Conclusion

    Overall, the big winners of the commercial game were the ones that dig into the digital generations of Gen Z and Millennials. Furthermore, while these ad spots are impactful, CBS seems to have found the top of the price that they can charge for real estate during the commercial breaks. 

Comments

  1. Joshua FalcoFebruary 14, 2024 at 10:57 PM

    I think that this year's commercials did not stand out to me as much, but I do find it interesting that the two most viewed commercials (Booking.com and T-Mobile) were the two that I probably enjoyed the most. I am curious to see how much younger some of these companies are willing to go in terms of who to target in these ads. They could easily find an ad slot on the Nickelodeon broadcast and try and promote their product to an even younger generation there. When do you see the price going to rise again, or do you see it possibly going down?

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