Matt Sigale Blog

Business and Marketing in the World Introduction     There has been a recent show that has taken over the living room of families around the globe. This show is called Bluey and follows a dog and his family and currently airs on Disney Plus.  From Australian local to Global Smash Hit.     The show was founded by an Australian father named Joe Brumm who had previous experience as a 2D animator and worked on multiple British children's shows. Once he struck out on his own, he released a 1 minute pilot and posted it to social media. As soon as it was posted, the pilot instantly picked up steam and he was approached by a small Australian company called Ludo Studios to produce a whole episode. Once the episode aired the success was obvious. There was then multiple major companies who started vying for control of things like merchandise rights and airing rights.      Brumm ended up taking roughly 6 million dollars from the Australian Broadcast Corporation in exchange for merchandising ri

Business and Marketing in the World Introduction There has been an increase in customers buying scratch-off tickets with a large number of spots. This boost in sales has sprung from a Chinese social media trend primarily fueled by younger people. Daily Login Reward There is a new unique way that workers in China are clocking into work. Lottery tickets have become a trend in China with workers citing that it "feels like a daily login reward" much akin to those offered in video games where the user would receive a bonus for each day they log into the game as a way to incentivize the user to come back day after day.  In the real world however, Chinese salarymen and workers are hanging scratch off tickets with lots of spots and start scratching them off at a pace of one a day. This apparently gave the workers the motivation they needed to get to work on time every day. One such occurrence from a poster on social media Lin Qi has him recounting how, since he started this trend, he

Business and Marketing in the World With the rapid acceleration of artificial intelligence, it is no surprise that everyone is looking to grab a slice of the potential money to be made by utilizing this new technology. While reputable companies are looking to use this innovation for solid, legit products, there is also a massive influx of people looking to simply make a quick buck by using artificial intelligence to scam people and imitate real work. The latest scam in this fad? Fake cookbooks. The scammers using artificial intelligence have identified cookbooks as a product that is very easy to replicate and the target audience is not the most technologically literate. The main demographic of people looking to purchase things like cookbooks are mainly between the ages of 35 to 65. This group of people are not as keen on things to watch out for when shopping on the internet. This demographic largely does not even have an ad-blocker which anyone surfing the internet should have. One suc